Por Cindy Hernández
LouCity FC dio a conocer este martes, su nuevo escudo, como parte de la nueva imagen de mercadeo del equipo.
El equipo ha estado en el proceso de presentar una nueva imagen durante más de un año, con la ayuda de la firma Matthew Wolff Design para la creación del nuevo logo en forma de escudo, el cual incluye tres fleur de lis, simbólicas de Louisville y los colores morado y blanco.
Se tomaron en cuenta las opiniones de los aficionados para la importante decisión de diseñar el nuevo logo, dijo el Presidente del equipo, Brad Estes.
Nuestros aficionados, el personal y los jugadores nos dieron su opinión de lo que debería ser el nuevo logo y por ello estamos orgullosos de presentar los dos nuevos logos de nuestros equipos, LouCity Fc y Racing Louisville FC, los cuales se complementan mutuamente.
La nueva mercadería con el nuevo logo estará disponible muy pronto en la tienda virtual del equipo y en la tienda del estadio.
LouCity FC unveils new crest
By Cindy Hernandez
Louisville City FC unveiled their new crest Tuesday morning as part of the team’s rebranding.
The team had been in the rebranding process for more than a year and enlisted the help of Matthew Wolff Design firm to create the shield-shaped logo. The white and purple logo also includes a trio of fleur de lis marks.
In a press conference Tuesday at Lynn Family Stadium, LouCity president Brad Estes said it was important that they took their fans opinions into consideration.
“We’re very proud to release this branding today,” said Estes. “Our supporters and our staff and our players came together with a lot of really good feedback and we’re really proud to be able to move forward with two crests for our clubs that sit very nicely with each other and complement each other.”
Beginning in 2021, LouCity FC will share Lynn Family Stadium with National Women’s Soccer League’s Racing Louisville FC.
In a news release Tuesday, LouCity head coach John Hackworth said that the players were excited to be able to wear the new logo.
“When the new logo was presented to our team, I think it’s fair to say that we were all impressed with it,” Hackworth said. “The amount of thought and detail that went into it was extraordinary. We are excited to wear it and represent our club with a tremendous amount of pride.”
LouCity merchandise will be available at shop.loucity.com and at the Team Store ay Lynn Family Stadium.